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CHEVROLET FOR 1953 Sales Selection Book - All Models. rare item. titled CHEVROLET FOR 1953. Entirely New - Through and Through. Spiral bound. stiff cardboard covers are color illustrated. measures approx. 10" tall by 12.25" wide. 44 pages; not counting the covers. lots of color photos and drawings with pages of paint chips and cloth samples of interiors and upholstery for EACH model. Bel Air 2 Door; Bel Air 4 Door; Bel Air Sport Coupe; Bel Air Convertible; Two-Ten 4 Door Sedan; Two Ten 2-Door sedan; Two-Ten Club Coupe; Two-Ten Sport Coupe; Two-Ten Handyman; Two-Ten Townsman station wagon; One-Fifty 4 Door Fifty 2-door Sedan; One-Fifty Club Coupe; One-Fifty Business Coupe; One-Fifty Handyman. In Total; there are 55 swatches of material! There are 15 vinyl 5" by 8" sheets of color samples. The back 4 pages picture the different accessories for "Added Beauty; Comfort and Convenience" that are available. an absolutely WONDERFUL example of salesmanship! Interior is tight and clean with minor wear from previous reading. All the samples are intact with no flaws. The cover shows normal age wear; nothing awful. On the back cover it reads: MORE PEOPLE BUY CHEVROLETS THAN ANY OTHER CAR! an extremely scarce and desireable book. overall in very good plus to excellent or nicer condition. 249.50
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